Data Trace Leadership
Robert Karraa - President
With over 20 years of experience in the property information and database industry, Robert Karraa has led the Data Trace team through continuous growth and new product innovations. Robert
began his career with TRTS Data Services which was later acquired by First American
Corporation. Prior to accepting his position as President of Data Trace, Robert
was the Vice President of Sales and Service for First American CoreLogic. During
his tenure with First American, Robert has managed all areas of the company including
Operations, Processing, Database Management and Sales. He also managed multiple
acquisitions, customer conversion processes and the launch of international operations.
Robert holds a bachelor's degree in business from California State Polytechnic University
in Pomona and an MBA from the University of Phoenix. Robert is a member of the American
Land Title Association and the Mortgage Bankers Association.
Amanda Price - Vice President of Marketing and Product Management
Amanda Price has
over 10 years of experience in the property information and database industry. She
began her career within First American Real Estate Solutions (now CoreLogic) where she worked in a variety of capacities including Service, Account Management, Sales, and Sales Management. Amanda has spent the past 5 years working with Data Trace, also in a variety of roles including Sales, Operational
Planning, and Vendor Management. She currently holds the position of Vice President
of Marketing and Product Management in which Amanda is responsible for managing
the entire product life cycle from strategic planning to tactical execution. She
leads and directs product launches, product positioning, market research, project
requirements, and communications.
Gwen Sorensen – Vice President of Client Services
Gwen Sorensen has over 20 years of experience in technology and computer related industries. As Vice
President of Client Services, Gwen plays a key role in understanding customer needs
and has a nationwide responsibility for Data Trace’s client service strategy. Sorensen’s
experience and expertise has led her to take on the duty for directing the client
relationship experience, leading outreach activities and positioning, user education
and training, quality assurance, and leading the daily service and management of
Data Trace’s diverse customer base. She joined First American Data Trace in 1993
and has held a variety of roles within the company, including Title Account Management,
Marketing, and Product Management. Prior to joining Data Trace in 1993, Gwen held
Sales and Marketing Management positions at Talaris Systems and Handyman Inc.
Adam Castillo - Vice President of Operations
With more than 25
years of experience within the First American family of companies, Adam has had
broad experience in many different leadership functions including Branch Operations,
Regional Operations, International Management, Sales, Product Solutions and Database
Development. As Vice President of Operations, Adam is responsible for the creation
of value-added data for inclusion into Data Trace’s real estate information databases
and leads the geographic expansion efforts of the company’s data services. Adam
majored in business management from the University of Phoenix.
Fran Stevens - Vice President of International Operations
Fran Stevens began
her career with First American 19 years ago, and has served in Information Technology
and Project Management related positions. Ms. Stevens started with Data Trace in
2004, and currently holds the position of Vice President of International Operations, managing
off-shore operations for Data Trace from document delivery to the acquisition of
images and the maintenance of databases. Fran and her team coordinate all off-shore
activities and operations performed at First American (India). Ms. Steven’s activities
also include uninsured property report operations and data acquisitions. Fran holds
a bachelors degree in Business Management from Pepperdine University, and an MBA
from Loyola Marymount University, where she specialized in International Business
and Management Information Systems.
Mark Werner - Vice President and Division Information Officer
With over 25 years
of product development experience, Mark Werner possesses broad engineering and software
development experience in the areas of enterprise systems, distributed object systems,
scalable architectures, and relational databases. Since joining Data Trace in 1999,
Mark has directed the development of the world's largest property image database
consisting of over 4 billion images and delivering more than 2 million images per
day to end users. Prior to joining Data Trace, he worked for Control Systems Analysis
specializing in the development and analysis of complex control systems. Mark holds
several software patents in the data analysis and data acquisition field. He earned
a B.S. in Electrical Engineering and Computer Science from Northeastern University.